At midnight on 1st September 2016, renowned fashion blog, Frock Me I’m Famous will re-launch to the public as a luxury lifestyle platform, championing content from fashion to beauty, travel to careers. Edited and written by Hayley Rubery since it’s launch in October 2011, Frock Me I’m Famous now caters to women and men aged 18 – 40 looking for tips and advice ranging from the must-have accessory of the moment to the best bars in London to go speed dating.

Expanding the team from one to nine, a group of eight freelance writers will be coming onboard to cover topics that readers are truly interested in. With backgrounds in journalism, PR and cosmetics to name a few, each writer has been chosen for the insight they can bring to the Frock Me I’m Famous audience. The writers – whilst all continuing in their current careers – include: Hayley Fewster, Becky Güth, Kate-Louise Howson, Amy Lawrence, Hayley Smith, Jennifer Savin and Susie Chong; hero pieces will also be commissioned by additional guest writers from time to time.

Key new aspects of the site include a bi-weekly newsletter, a more in-depth travel section, #FMIFHotspots for London and beyond and content that is specifically tailored to the reader. Having listened to her followers, Hayley has incorporated aspects of daily life that play on the minds of the empowered generation she is talking to, such as how to network, food to keep body and mind healthy and real-life dating stories. Frock Me I’m Famous will now offer a 360 degree approach to blogging.

Owner and editor, Hayley Rubery says: “The blog has changed into more of a luxury lifestyle and travel site – it’s adapted and grown as I’ve grown! In my personal life I have met someone who really inspired me and it’s motivated me to push myself. I wanted to expand the categories we covered so decided to build with a team of professional writers, making sure Frock Me I’m Famous becomes the influential force I know it can be. From here forward it will become a one-stop online magazine for millennials – you’ll find everything from luxury travel, dating insights, restaurant reviews, beauty tutorials, life advice and all in between! I hope you all enjoy the new version as much as I’ve loved the old.”