Why I Decided To Relaunch My Blog & A NEW Update


Opening up on why I decided to relaunch my blog & some new updates from myself and the team! - Words & pictures by Hayley...


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Grab a cuppa gal pals this might be a chatty one (oh, and a biscuit too!)...

I was thinking on the train the other day (and FYI no, it didn’t hurt!), that I kind of sprung the #FMIFReLaunch on you guys and never really went into too much detail as to why I decided to relaunch. I wrote this very vague post here about a super exciting change that was on the horizon for FMIF but never elaborated too much. I was so incredibly caught up in organizing my wonderful team at the #FMIFReLaunch event that I hadn’t given it too much thought into explaining the process to you guys…

So, for me it all started on a trip to Barbados back at the end of July where I met the incredibly inspiring lady that is Laura Barlett; editor of House of Coco magazine and a woman that I’m so honoured to know call a friend (and a bad influence LOLZ). Laura started her magazine Urban Coco a few years back but 2 years ago it didn't quite work out how she'd planned, did she give up? Hell no! She spent some time thinking of what she could have done differently, working out how and where it hadn’t quite worked out. Regrouped her thoughts and ideas then came back a million times stronger with House of Coco; which FYI is now the 3rd biggest online travel magazine app and I’m so, so proud of everything she has achieved - #GIRLBOSS right there ladies!! 

I’d been feeling a bit meh about FMIF for so long and I couldn’t put my finger on the reason why, I still don’t know if there ever was a reason. Last September when I turned my hobby into a job, it was the proudest moment of my working career so far, I was so giddy with exciting, bursting with creative energy and ideas. But fast forward one year and that wasn’t the case, and I’m not ashamed to admit that. The second that my hobby became my job, also came an extra added element of pressure, I had to make money to survive. I’d stripped my monthly income and whilst project work is always so exciting, it’s also stressful not knowing when your next payment will be coming from. Most companies can take up to 3 months to pay (I’ve waiting 6 months for a payment before!), so it’s hard to find the balance of keeping the cash flowing, accepting jobs you love but not over-doing the sponsored content as I still wanted my blog to be an overspill of my thoughts, a blog from one gal to the next! It’s hard to keep the sponsored/organic balance but I never wanted the sponsored content to step over the 50/50 mark so I was always conscious of that.

Once I met Laura, and we spent many a times floating about the pool in Sandals (strawberry daiquiri in hand no less!) and talking about where we saw our futures heading it really made me question; 'well, where is it heading?'. Blogging has always been a community that I’m so, so incredibly proud to be a part of; everyone is smashing it out of the park and there's bloggers know who are launching their own beauty ranges, turning their hand to TV presenting and writing books. Yet, whilst my heart is bursting with pride and admiration for them; it's never been a path that I envisioned myself taking. So, what now? I decided that I wanted to relaunch as more of a luxury online magazine, focusing heavily on travel and lifestyle, with editorial style content.

What does that mean for FMIF? Well, not that much has really changed, other than the fact that I now have a team of 7 incredible ladies working with me, you can meet my babe stations here! Even though I've expanded with a team of lovely ladies to shed light on their expertise and content, it will always be me. I'll be the one managing, and scheduling, tweeting you back or replying to your comment as it took me 5 years to build up relationships with brands and you wonderful readers and fellow bloggers and that's something I never wanted to loose! After a wee brain storming session with my girls yesterday, we've decided to make a couple of changes to FMIF… read on below!

WHAT'S NEW FROM FMIF?

Myself and the girls have decided that the biggest change going forward will be posting days; we've decided to post on Monday, Wednesday, Thursday and Sunday from now on so we can really perfect the content we share with you all! So, expect to see four posts per week at 9am!

Next month we'll be launching our Feel Good Friday newsletter which will be sent on the first Friday of each month! Expect to see a GIVEAWAY, our 3 bloggers of the month and our app of the moment. We're giving away a Cloud 9 Waving Wand worth £99 so make sure you sign up below! 


WHAT TO EXPECT FROM OUR MONTHLY NEWSLETTER?


OUR APP OF THE MOMENT

We'll be sharing our favourite app of the month that we can't get enough of!

AN EPIC GIVEAWAY

We'll put together an EPIC giveaway featuring some of our favourite brands every month!

3 BLOGS WE LOVE

We'll share our favourite 3 bloggers in every newsletter, so you can discover new blogs!


 

I felt like ever since we relaunched it was always going to be trial and error for the first few months, to establish what works and what doesn't, I've never had to manage a team before so that's also been a learning curve for me too! But, the main things are we've decided to scale down and post just four times per week at 9am still, we're even looking into a team photography class so we can up our game for you guys (how cute?!), I've also installed some new software for my posts so we can make our posts more detailed and professional, you'll understand more in the next few days as our posts start to roll out.

Opening up to you guys always feels like a massive weight was lifted from my shoulders, like having a good natter over a few vinos with the girls! As always, than you SO much for reading and for sticking by me (us!) - we're planning to produce a lot more travel content and if there's anything you'd like us to work/focus on then please leave a comment as your feedback is always taken on board!

Much love, as ever, Hayley xo

HEY YOU!

Sign up for our Feel Good Friday monthly newsletter featuring our 3 bloggers of the month, our app of the moment & a GIVEAWAY! TGIF anyone?!

16 Comments

  1. charlotte 26th October 2016 / 3:23 pm

    I love the new direction of FMIF and the range or articles from you girls. Signed up for the weekly Friday newsletter 🙂 can’t wait to see whats coming for you guys xx

    • Hayley 28th October 2016 / 11:17 am

      Ah thank you lovely one – means the world! x

    • Hayley 28th October 2016 / 11:17 am

      Thank you love! <3 x

  2. Angharad 26th October 2016 / 11:30 pm

    Sounds fantastic, well done to you Hayley and your team! Angharad x

    welshandwonderful.com

    • Hayley 28th October 2016 / 11:24 am

      Thank you lovely lady! x

  3. Erin 27th October 2016 / 8:21 am

    Signed up 🙂 You know I love your blog and your travels, so amazing to see 🙂 And a blog should grow with you – I know I have been stressing over mine recently, with college to go to and a child to raise its hard to keep on top if it all, so its good to see others adapting and changing to suit them 🙂

    Erin || MakeErinOver

    • Hayley 28th October 2016 / 11:24 am

      Ah thank you lady! It’s so hard to juggle sometimes isn’t it?! You’re smashing it though girl so just keep that up! <3 x

  4. Donna 28th October 2016 / 3:47 pm

    I love this. And I’ve signed up! Always feel inspired by other #GirlBosses who change things up, grow and evolve! GO YOU! I’m excited to see the journey 🙂 xx

    • Hayley 31st October 2016 / 9:03 am

      Thank you lady – hope you enjoy our newsletter & thank you for the lovely words! x

  5. Lauren 28th October 2016 / 4:43 pm

    So nice to hear how honest you are about the mixed emotion of sponsored content.
    Great post as always!! Loving the new FMIF xxx
    Lauren, http://www.sassyinthecity.com

    • Hayley 31st October 2016 / 9:03 am

      Ah thank you lady – I think it’s so important to be honest about these things, especially with your readers more than anyone! Thanks girl! <3 xx

  6. Jenny Cole 28th October 2016 / 8:02 pm

    I’m loving your posts – I subscribe so that they get delivered to my inbox every time a new one goes up 🙂 And I always enjoy reading your varied content and seeing the gorgeous photos. I’m not able to travel much unfortunately, but it’s lovely seeing your photos and reading all about it, as I feel like it means I can travel from the comfort of my sofa. I’d love to keep seeing lifestyle content related to things like health, mental health and general wellbeing too 🙂 Can’t wait to see what the future holds for you!

    Jenny xx

    http://www.jaffacat.co.uk

    • Hayley 31st October 2016 / 9:04 am

      Ah thank you love – hope you enjoy the newsletter & make sure you enter the giveaway too! 🙂 That’s so lovely of you to say and THANK YOU for your feedback it means the world – we’ll definitely be sharing more health & wellbeing content for sure! 🙂 x

  7. Ottilie 7th November 2016 / 12:55 am

    I have loved and followed your blog for so long! It’s so exciting seeing you trying something new, and different and I love it- still check back the whole time to catch up on the amazing content that you always put out. Signed up for the newsletter of course
    Ottilie xxx
    http://www.oisforottilie.blogspot.co.uk

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