Treat your blog like a business: I think this is the most important piece of advice I can give, long before I'd started blogging full time; I always tried to run my blog as professionally as I could. I created a media kit with my stats, followers and fees for sponsored content, when I relaunched I had 'meet the team' cards, press releases and business cards printed which I sent out to brand I work with. Keep a spreadsheet for send outs, contacts and finances; if you treat your blog like a business, brands will treat you like a business. Showcase your strengths and communicate your professionalism!
Network, network, network: When I first started blogging (and even now!), I attend as many events as I possibly can, I've always worked hard on building brand relationships and made sure that I maintained relationships with PR's and brands. I've made some incredible blogger friends, through events, press trips and social media! I would advise to network with as many people as you can, as you never know what door it will open in the future!
Save when you can: This tip definitely isn't essentially but definitely advisable! I decided to hand in my notice of my job in social media after I suddenly split with my ex last year, I really felt like I needed a change and it just felt like the right time to start full time blogging. However, as this was quite a quick decision for me, I didn't have much savings behind me, which made the risk even scarier to just give up my job and income and make the switch. Saying that, it was the best thing I ever did and I don't regret it for one second! Although, I would advise to set yourself a goal, if you know that you'd like to be full time blogging in 6 months, then set a side a little a month just so you have the extra cushioning. It's always nice to have some money to fall back on, as freelance work is always a risk, some months are really good, and others just aren't!
Know your worth: I blogged as a hobby for just over four years, and built some incredible relationships along the way. Since I've started blogging full time, I do a lot of sponsored work; but also a lot of unsponsored. It's important to understand when brands need to pay a fee (i.e when they have control over the amount/style of content you produce - happy to go into this in another post?), there's a really fine balance because you don't want to over charge and scare brands off, yet you don't want to undercharge and know that other bloggers are getting paid more. When you turn your blog into a career, you have to make money through it, I always try to keep the balance of sponsored and unsponsored content at 50/50 as I love to keep the organic side as much as I can!
Do you have any tips on how to turn your blog into a business? Did you find this post useful? Any other topics you'd like some advice on?