How To Turn Your Blog Into A Business

My four top tips on how to turn your blog into a successful business! - Words by Hayley / Picture by Holly...

lifestyle-photography-tips
I've been full time blogging for just over a year now; I still have to pinch myself that I get to do something that I adore as my job; that I was fortunate enough to turn my hobby into a full time career, and that I now have 7 wonderful freelance writers contributing! I wanted to share my advice on how I turned my blog into a business so that hopefully one day; you can also turn your passion into a job!

Treat your blog like a business: I think this is the most important piece of advice I can give, long before I'd started blogging full time; I always tried to run my blog as professionally as I could. I created a media kit with my stats, followers and fees for sponsored content, when I relaunched I had 'meet the team' cards, press releases and business cards printed which I sent out to brand I work with. Keep a spreadsheet for send outs, contacts and finances; if you treat your blog like a business, brands will treat you like a business. Showcase your strengths and communicate your professionalism!

Network, network, network: When I first started blogging (and even now!), I attend as many events as I possibly can, I've always worked hard on building brand relationships and made sure that I maintained relationships with PR's and brands. I've made some incredible blogger friends, through events, press trips and social media! I would advise to network with as many people as you can, as you never know what door it will open in the future!

Save when you can: This tip definitely isn't essentially but definitely advisable! I decided to hand in my notice of my job in social media after I suddenly split with my ex last year, I really felt like I needed a change and it just felt like the right time to start full time blogging. However, as this was quite a quick decision for me, I didn't have much savings behind me, which made the risk even scarier to just give up my job and income and make the switch. Saying that, it was the best thing I ever did and I don't regret it for one second! Although, I would advise to set yourself a goal, if you know that you'd like to be full time blogging in 6 months, then set a side a little a month just so you have the extra cushioning. It's always nice to have some money to fall back on, as freelance work is always a risk, some months are really good, and others just aren't!

Know your worth: I blogged as a hobby for just over four years, and built some incredible relationships along the way. Since I've started blogging full time, I do a lot of sponsored work; but also a lot of unsponsored. It's important to understand when brands need to pay a fee (i.e when they have control over the amount/style of content you produce - happy to go into this in another post?), there's a really fine balance because you don't want to over charge and scare brands off, yet you don't want to undercharge and know that other bloggers are getting paid more. When you turn your blog into a career, you have to make money through it, I always try to keep the balance of sponsored and unsponsored content at 50/50 as I love to keep the organic side as much as I can!

Do you have any tips on how to turn your blog into a business? Did you find this post useful? Any other topics you'd like some advice on?

25 Comments

  1. Kate 9th October 2016 / 9:42 am

    Love this!!! Would bloody love to leave my job to blog full time. Great post beaut x

    • Hayley 10th October 2016 / 3:07 pm

      Thank you lady – so glad you enjoyed it! Hopefully one day gorge, rooting for you! <3 x

  2. Emily 9th October 2016 / 10:26 am

    This is an incredibly detailed and informative post on a topic that lots of people would love to hear about. I really like the point about running your blog as professionally as you can, even if it isn’t your full-time job yet. It can really do wonders for your reputation and image! I also like the idea of creating a media kit. Would you consider doing a post about media kits and a step-by-step overview of how to create on and what it should include? I think it’ll be extremely helpful, at least to me! haha

    Emily xx | http://www.emilytrinh.com/so-there-she-was/

    • Hayley 10th October 2016 / 3:08 pm

      Thank you so much for such a lovely comment Emily, yes of course – let me work on putting that together for you, I’ll make sure it’s as detailed and informative as it possibly can be so hopefully it will help! 🙂 x

  3. Lauren 9th October 2016 / 12:59 pm

    Love this, some really helpful tips..going full-time would be the absolute dream!
    Lx
    Elle Bloggs

    • Hayley 10th October 2016 / 3:09 pm

      So glad you found this post helpful lovely! I have everything crossed that it works out for you doll! x

  4. Josie 9th October 2016 / 1:43 pm

    This was a really interesting post, I’d have no clue about how people turn their blogs into businesses! I think you’ve kept a really good balance of sponsored/unsponsored posts and you’ve managed to stay true to your ‘blog voice’ no matter what you’ve posted since you’ve gone full time! x

    Josie | Sick Chick Chic

    • Hayley 10th October 2016 / 3:10 pm

      Thank you so much for such a lovely comment gorge – it means the world! I always try to keep the balance as I need to earn money from it but I don’t ever want it to be ‘too much’ sponsored content! x

  5. Erin 9th October 2016 / 4:00 pm

    ive found being in scotland is just a total nightmare, I don’t get invited to many events but all of them have been in london, which just isnt possible for me – it makes networking a nightmare! 🙁 Luckily i’m not wanting to turn it into a business, but would still be good to go to them 🙁 – I’m sorry I cant keep up with FMIF as much anymore, I miss having free time 😛

    Erin || MakeErinOver

    • Hayley 10th October 2016 / 3:11 pm

      No worries lovely lady – thank you for reading and commenting as ever! I hear you girl, although I think social media has broke down those barriers and really helps people to connect across the globe so we can still keep up to date and in touch with other bloggers, as well as supporting each other! x

  6. Amy 9th October 2016 / 7:19 pm

    This is a great post as I’ve just decided I need to take my blog more seriously and start treating it like a business if I want to get anywhere with it! Will keep referring back to this!
    Amy xx
    http://www.callmeamy.co.uk

    • Hayley 10th October 2016 / 3:11 pm

      Ah thank you lovely one, so glad to hear that it’s been useful for you! Good luck with everything – I love your blog, so just keep on smashing it girl! x

    • Hayley 10th October 2016 / 3:12 pm

      Thank you Camille 🙂 x

    • Hayley 10th October 2016 / 7:22 pm

      So glad to hear that love – I’ll get to working on one 🙂 x

  7. Jenny Cole 11th October 2016 / 7:58 pm

    This was a really helpful post, thank you! I’m currently studying journalism at Uni and try to use my blog as an extension of my CV. My hope one day is to work as a freelancer, so any advice is always welcome from people who are already doing it.

    Jenny xx

    http://www.jaffacat.co.uk

    • Hayley 11th October 2016 / 11:13 pm

      I’m so glad that you found it useful Jenny – I’ll be sure to share more tips in the future, currently working on a media kit blog post 🙂 x

  8. Rosy 12th October 2016 / 10:37 am

    I’d love to blog full time, I’ve been doing it as a hobby for 3 years now but I have no idea how to get started, did you read any books or anything to give you tips?

    Rosy | Sparkles of Light Blog

    • Hayley 12th October 2016 / 11:40 am

      I didn’t personally read any books love no, I just built up relationships with brands, networked my ass off then just took the plunge! Let me put together a more detailed post for you! 🙂 x

  9. Katie 23rd October 2016 / 10:56 pm

    Loved reading this! It’s really inspiring!! Love your content.

    Katie | xktram.blogspot.com

  10. Susanne - Bag at you 28th October 2016 / 2:56 pm

    Thank you for sharing your tips and recommendations!! So happy for you that you can finally do what you are so passionate about! I also never ever get enough of doing it! Keep up the good work! Xx Susanne – http://bagatyou.com

  11. Yasmin 30th October 2016 / 9:21 pm

    Amazing tips, and congratulations on all you have achieved so far! You’re killing it x

    Y x | The Sweet Seven Five

  12. Laura 31st October 2016 / 11:46 pm

    This is great Hayley! I definitely failed at thinking about my blog(s) as businesses early on, but once I started treating them a bit more like a job I was really able to turn them into a full time thing. We are truly lucky to live in a time where we can work this way! xx

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