How To Create A Kick Ass Media Kit

Our top 4 tips on how to create a kick ass media kit! - Words by Hayley / Picture by Hayley...

The other week I published a post on ‘how to turn your blog into a business’ – I had some wonderful feedback and you guys said how it had helped so much with learning to treat your blog as a business. I mentioned how it’s really important to be professional when representing your blog and how a media kit is a staple part of what we do; it’s an overview of our blog – our stats, followers, click thoughts, page views, fees for sponsored posts etc etc.

After a fair few comments on asking me to go into this further, I decided to put together a post on how to create a kick ass media kit – in the hope that it inspires you to create one for your blog!…

1.)Make sure it looks good – First and foremost, your media kit needs to look awesome. It needs to be a creative reflection of your blog, typing it out on a Word Document just aint gonna cut it! I was lucky enough to study the Adobe suite as a part of my university course so I can put together creative documents in Photoshop and InDesign etc. Although I completely understand that not everyone is in this boat – I’ve done a little searching for you guys and found some awesome, downloadable templates for around £10 here. Make sure you add in your blog logo and use the same colours/fonts etc as your blog and business cards to keep your documents consistent.

2.) It needs to be precise / clear and easily readable – How you lay your media kit out is super important, it needs to read easily so brands can find what they are looking for with minimum effort. Collate information into sections; i.e Stats: monthly page views, monthly unique views, Instagram followers, Twitter followers etc etc. Keep your rates for sponsored content together and feel free to add a section with brands that you’ve previously worked with so brands looking to collaborate can see the genre of brands you have collaborated with beforehand.

Try to include; Full name / Picture if you wish - either of yourself or photography from the blog / stats / followers / brands you've worked with / address for brands to post to / fees for sponsored posts / areas of interest i.e travel / beauty

3.) Save it down as a small format – I created my media kit in Photoshop and have saved it down as both a PDF and a JPEG so once I’ve inserted it into an email it’s a small format. If you save it as a Photoshop file it’s going to take up too much room (which may cause emails to be rejected by servers) and will slow down the loading time, which may result in brands getting impatient and not opening the file. Make it as easy for brands as possible when sending your media kit!

4.) Hey, it’s okay to send it out – Don’t be afraid to send your media kit out! After all, you’ve put time and effort into creating and designing it so don’t be afraid to show it off. I’m in the process of creating a new media kit for the site since the relaunch; once I’ve designed it I’ll send out an email to brands I’ve worked with; just a kind of like ‘Hey, here’s our new media kit’ – it’s great to send to brands to they can keep on file for upcoming collaborations etc.

Did you find this post helpful? If you’d like to know anything else about how to create a kick ass media kit just holla! Get those media kits sent out there girls! <3

Want some more advice on blogging? Why not check out the below:

How to turn your blog into a business | 50 blog post ideas | How to network your way to your dream career | 50 Instagram post ideas


  1. Emma 23rd October 2016 / 9:23 pm

    So pleased that you have down this post, I’m thinking of having a little revamp before the end of the year and I want a media kit that reflects not only where I am now but where I want to go too.

    Fab tips!

    Emma |

    • Hayley 24th October 2016 / 4:35 pm

      Ah thank you lovely – so glad you’ve found it helpful! 🙂 x

  2. Maggie 24th October 2016 / 9:32 pm

    I did my very first media kit the other week but I haven’t really done much with it mostly because I have no idea what to do with it. I’m a fairly new blogger and this is totally new territory for me, I think I slightly have the fear factor too – would you advise sending your media kit out to brands or PRs or a mixture of the two? Any tips would be greatly appreciated 🙂 xx

    • Hayley 31st October 2016 / 9:11 am

      That’s so exciting Maggie! I’d definitely send out to both, just send an introductory email, introducing yourself, your blog and what you do, then attach your media kit and just mention that you’d be open to working with them if anything arises. Hope that helps 🙂 x

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