I started my little corner of the internet nearly 5 years ago in the comfort of my university bedroom, and now I’m fortunate enough to call it my full time job. Naturally, over the last 5 years I’ve noticed some serious shifts in the blogging world, some for better, some for worst. I started my blog as a hobby and if you told me back then that one day it would be my career, I would have never believed you (and probably nervously laughed in your face). I’m so proud to be a part of such a wonderful, supportive and uplifting industry, but with every flower, there is also a weed. So, here I talk about the good, the bad and the ugly side of this world…



The first and greatest thing (in my eyes) to come from blogging is the amazing girls I now have the pleasure of calling my best friends. Through the highs of landing incredible jobs to the lows of heartache and career rejection, these ladies are there to hold my hand and pick me back up, every step of the way, and that is something you can’t put a price on.. ever!

Megan; my little Manchurian ray of sunshine, this girl never fails to put a smile on my face (usually a drunk smile if we’re left to our own devices), from Reading festival to Paris - this lady is my sidekick and our friendship is one I’ll cherish for a lifetime. Megs; ahhh Megs! An absolute dreamboat (yep, she really is as lovely as she looks!), someone I’d turn to in my time of need - this woman gives the best advice, and offers strength even when you don’t quite realise you needed it.

Amy; my little travel monkey & wifey for lifey! I met Amy in the Maldives, we hit it off straight away, and I just had a feeling our friendship would be sticking around. From heart to hearts at 1am to making me cry with laughter, this girls is one of the best eggs and someone I hope to travel with for a long time! Julie; one of my oldest and best blogging pals, I can always rely on this lady for a smile (her what’s apps kill me!), me and Julie will be heading to Singapore together next month and I can’t wait to make more memories with this one!

Ellie; oh Ellie! This lady literally has me in stitches every time I see her, she is so funny and I always have the best time with her! She’s also one of the kindest, most driven and inspirational ladies that I know in the blogging world, one that I hope sticks around because the industry wouldn’t be quite the same without her! I could genuinely ramble on about how many amazing girls are in this industry forever (yes, Ally, Sarah, Hannah, Lucy and the rest of you beautiful ladies - I’m looking at you ladies!), but I’ll draw a line there! As I said, this industry is jam packed with inspiring, hard working, creative females that I am so proud to call my friends and colleagues. 

Even if I’m not super close with a blogger (or even if we’ve never met), I always do an internal fist-pump every time one of us ladies lands an awesome job, or a magazine interview or a TV advert. At the end of the day, we’re a community for a reason and we represent each other. No-one knows how long blogging will last, but right now, we’re kicking ass and I’m so proud of each and every one of us. 


Blogging has it’s many, many pro’s, but along with that always comes the con’s, from changing personalities to diva like behaviour. It’s understandable, as bloggers grow in following, their personality changes - it’s hard to stay grounded when your expectations and salary are constantly rising. I’ve noticed a shift recently in the blogging industry where rather than talking about what we love, because we love it, it’s much more money orientated - who has what designer bag and what job ‘X’ is doing. There will always be flaws in the industry but as long as we remain true to ourselves and our followers, that’s the most important lesson that any of us can learn. 

I have to admit that the money in blogging is crazy nowadays - on one hand, I’m so proud that bloggers are doing so well for themselves, but at the same time it’s disheartening when bloggers are turning down job offers that pay as much as many of my friends would earn in a year. It is hard to remain level headed when brands are throwing insane amounts of money around, let’s just not forget why we started our blogs, why we love this industry and how we love to be creative - how we are the influencers, influencing our friends and followers. We all earn money to pay our bills but it isn’t the be all and end all, it’s time to let the passion do the talking not the dollar. 


Oh, there is such an ugly side to blogging. And why I won’t go into length because I want this post to be positive and uplifting about this amazing community that I’m proud to be a part of, blogging isn’t all rose gold, cute friendships and #GOALS. From buying followers (yes, it sadly is a ‘thing’), bitchy behaviour and undercutting ‘friends’ for work, as any industry, this one also has a side that isn’t quite all rose tinted glasses, and while it makes me sad, that’s life I’m afraid. 

One of the most important lessons I’ve ever learnt (from Mumma Rubery) in life is to treat others is how you wish to be treated, and this still stands, whether it’s a follower asking a question, a blogging pal or the intern from a brand you’re working with. We all started somewhere and we’re all striving for success and happiness, but treating others badly along the way, is not cool! The most important thing is to be genuine, build yourself an army of amazing and supportive friends and see each other as colleagues and friends, not competition. 

Every time I see both my Megan’s on the Schwarzkopf TV advert, I’m literally squealing in my seat (think Ben is so done with my excitement now haha!), and so, so incredibly proud that I get to see two of my best friends on TV. It’s important to support each other and our success rather than to question ‘why isn’t that me? why didn’t I land that job?’ - I truly believe that everything happens for a reason, they landed they job because they were an awesome fit, your time will come, but stealing work from others isn’t going to heighten your success.

On that note, I’m tapping out - this post was a slight ramble (SOZ), and something I’d wanted to address for a while, with the good times, undoubtedly comes the bad. But this industry is one that I’m happy to call mine and I’m so proud to be a part of this ‘online movement’ slowly taking over the world - YASSSSS GIRLS!


Remember… “Success is lonely, if you have no-one there to share it with” - Ed Sheeran


  1. Erin 24th April 2016 / 11:56 am

    I love this post! There is so much I love about blogging! But I must admit I do see the ugly side of it sometimes, rants about money or being angry because you weren’t invited etc, its just not nice! I’m just here to have fun (I am currently pro not earning money – I hate the thought of having to be registered as self employed and all that jaz) So its horrible when people aren’t nice about it, and I really do hate when people get angry over money or brands on social media, but most of the time its lovely people I have a lot in common with 🙂

    • Hayley 25th April 2016 / 9:50 am

      Thank you for your lovely comment lady! Couldn’t agree more, any of us that are full time have to earn money but there’s ways of going about it for sure! x

  2. Hayley 24th April 2016 / 12:25 pm

    Such a lovely post! I’ve had my blog/space on the inter webs for about 5 years now too and haven’t amassed half the following others have in that time, but thats ok with me 🙂 Its my hobby and a place where I can talk about the things I love and ima carry on with it. Its sad that sometimes people change when their popularity increases, I’ve been following some blogs for like 6 or 7 years and I’ve seen it happen to a few but, thats life I guess and people change, there are plenty of bloggers out there that stay grounded though. 🙂

    Hayley xo | Sailor Stories

    • Hayley 25th April 2016 / 9:41 am

      Same lovely, we all grow at our own pace and that’s fine because we should support each other not see each other as competition! Wishing you all the luck on your blogging adventure! <3 x

  3. Immy May 24th April 2016 / 2:26 pm

    Yup it is aaaaall about the gal pals in blogging. The knowledge that you can pour your heart out and reassurance with come flooding back to you. I can’t wait to see more bloggy ladies IRL, I think it would be SO much fun. It is such a shame that there is a dark side to blogging, when money gets involved things can get nasty sadly. But still – I still feel SO inspired by folk like you every single day, so thank you! Immy x

    • Hayley 25th April 2016 / 9:42 am

      I agree love! There will always be a dark side as that’s just life but I love that this is such a supportive and empowering community! 🙂 x

  4. Beth 24th April 2016 / 3:58 pm

    It sounds so amazing being able make so many friends through blogging, that’s one reason I started, I just love the closeness bloggers seem to have and I follow many of the wonderful ladies you mentioned and they do all seem so lovely! It’s nice to hear someone talking about the bad things too, because as someone who is trying to work to grow a following it’s nice to know what could lie ahead, although I can never imagine that I’ll be as good as all of you guys! But a girl can dream!

    • Hayley 25th April 2016 / 9:43 am

      Ah that’s so nice to hear Beth! I’m so glad that I”ve made true friends that I’ll have by my side for life, and I have no doubt that you’ll find the same within this industry too! 🙂 x

  5. Ellie 24th April 2016 / 8:45 pm

    I love this so much and couldn’t agree any more with everything you said about the good, bad and ugly lady. You summed every full time blogger who is so bored of the shady side of things’s thoughts up completely. So much love for you!


    • Hayley 25th April 2016 / 9:44 am

      Same babes! I just think it’s something that’s left unsaid a lot of the time! SO much love for you! <3 xxxx

  6. Megan 24th April 2016 / 11:10 pm

    I die! Baby girl you angel!
    Couldn’t agree with you more about the entirety of this post, but atleast we got’s each other <3 Love you LONG time bbygal! x

    • Hayley 25th April 2016 / 9:44 am


  7. Kat 25th April 2016 / 4:56 pm

    Ah Hayley, you’ve summed up so many things I’ve been thinking this year in one perfect post. I would never have met so many amazing people if it weren’t for my blog but the bad/ugly sides of things often gets me down. I find the whole space so competitive right now and it’s hard sometimes to see who are the ‘real friends and who just wants you for your email contacts. Kat x

    • Hayley 4th May 2016 / 11:45 am

      So glad to hear that love, I’ve been wanting to write this post for a while so it’s nice to have some honest feedback too! Same, but we’re better than that love so keep your head high, you do an amazing job! x

  8. Anastasia 27th April 2016 / 11:45 am

    I think you pictured the industry pretty well-inlcuind the fake followership *insert crying emoji here*!

    It has its amazing highs (high payments, amazing trips etc) but it is truly sad (and sometimes disgusting) to see people changing so much due to fame and money.
    Sadly beauty and youth doesnt last forever and so goes for blogging. There are so many younger upcoming bloggers everyday makes you realise it is not a thing that will last forever and that’s why I am grateful for any opportunities I am being given and I never treat other with that diva motto as you described…(not that I am any close to the bloggers included in this list but just saying)
    Today it’s me tomorrow it’s someone else 😉


    • Hayley 4th May 2016 / 11:46 am

      So glad you think so love, it’s important to shine an honest light on the not-so-great side as well as the highs! Thank you for your comment girl! x

  9. Elizabeth @ Rosalilium 27th April 2016 / 2:00 pm

    Hello! I was just sent your way by my lovely friend Sabina. Love your blog!

    Thank you for writing this! It’s so encouraging to read a well-rounded post about the blogosphere. Much like anything in life you get the good and the bad. Sadly there will always be some rather unscrupulous folks, but concentrating on the cool people is the best use of energy for sure!

    • Hayley 4th May 2016 / 11:44 am

      Ah I’m SO glad to have you as a reader now and thank you for your comment! 🙂 So glad you like the post and I couldn’t agree more love, most of the industry is amazing! x

  10. Robyn 28th April 2016 / 11:01 pm

    Great to read your perspective on blogging I love that you get excited when other bloggers are successful the world needs more of that, alot more! and i know what you mean about being flashy it puts me off i want to see a everyday girl doing really well and being grateful for what life is giving to them that is something i can “fist pump” at 🙂 I hope in this industry I come across girls like you and not the other kind.


    • Hayley 4th May 2016 / 11:43 am

      Thanks for your comment lovely! Honestly, 99% of the bloggers you meet will be lovely, there’s always a few, but that’s just life I guess! x

  11. Emma Harrison 30th April 2016 / 1:44 pm

    I’ve only met a handful of bloggers face-to-face and on the whole they have been lovely, welcoming and genuinely wonderful human beings, there have of course been a few who look at you in the same LiLo’s character in Mean Girls did by the plastics on her first day at school!

    However, I have met and engaged with so many bloggers online who make me smile, make all the blood, sweat and tears worthwhile and are some of the nicest people I have come to know.

    Emma |

    • Hayley 4th May 2016 / 11:42 am

      Haha I couldn’t agree more love (amazing reference!)! Same, I’ve met some of my best friends through blogging and am SO grateful for that! x

  12. nirvana wright 22nd June 2016 / 12:51 pm

    Really great post! I’m new to blogging so it’s interesting to hear your positive and negative experiences and I’m still learning. Very insightful and interesting post – thank you! I#m blogging at xo

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