8 easy steps to get you started in the blogging world…
I often get asked advice on how to start a blog, from the basics such as what platform to host on, or how to think up a blog name to things such as how to contact brands. I haven’t done a tips Tuesday post for a while so I thought I’d get my thinking cap on and put together my top 8 tips on how to start a blog, covering (what I hope) is most of your questions, hopefully you find this helpful if you’re thinking of getting into blogging!
1.) Know your niche – When you’re starting a blog, work out what it is that you want to write about, are you a new mum juggling your new routine? Are you an avid traveller taking on the world one destination at a time? Are you beauty obsessed and could realistically own shares in Superdrug? Work out what it is that you love, what you want to write about, know your audience and get cracking!
2.) Start basic – I started my blog nearly four years ago now on www.blogger.com, it was free to set up and I bought myself a cheap template (I’d highly recommend Pipdig as you can buy pre-made templates) from as little as £29 that look way more professional and will be more than enough to get you started! I loved my blogger template and have only just recently moved over to WordPress this month as I’m not blogging full time and all that jazz!
3.) Set up your social media platforms – Once you’ve worked out your blog name (FYI google it to make sure no-one has already claimed the name!), I’d recommend setting up a Twitter and Instagram account for your blog. Try to set up all your accounts under the same name, preferably just your blog name so it’s easier for people to search and follow you! If you have time I’d recommend setting up a Facebook page and Pinterest account as they are both great ways to drive traffic to your blog!
4.) Don’t invest just yet – As I mentioned I only just changed over to WordPress but I didn’t invest any money into my blog for a good year or two. Invest in your blog when your earning from it, from a business point of view it’s all about return on investment, if you’re earning money then it’s a good idea to invest money back into your blog in terms of design, new camera etc. A lot of people are under the impression you need money to start a blog but I’d recommend just purchasing a good template and let your text/images do the rest!
5.) Join in! – Once you’ve set up your social media platforms, I’d definitely say get involved with hashtags and Twitter chats to get your blog some recognition with brands and other bloggers. I love the #Bbloggers chat, search for your topics on Twitter and get involved, don’t feel shy to chime in as everyone I’ve ever spoken to on social media has been super forthcoming and friendly!
6.) Why so serious – when I first started my blog it was in my bedroom at university and it was just for fun, it’s now my job (still such a crazy concept!), a lot of people tell me they want to start a blog to do it full time. There’s no quick answer and it’s not easy to grow to a position where you can just do it full time, I’d suggest starting a blog because you love doing it and if it progresses into something else then great, I wouldn’t recommend starting one just to earn money as it’s quite transparent to brands and doesn’t sit well.
“Be a flamingo in a a flock of pigeons”
7.) Stay true – The above statement rings so true to me, after blogging for nearly four years there’s been many a sheep in this industry. Find what you’re good at and stick to your guns, there’s so many people already writing about what’s popular or wearing the same outfits, be independent, original and keep your ideas fresh! If you’re out of ideas or the content feels stale, take a break, much better to come back refreshed and full of content than copying someone else’s!
8.) Work on an identity – With most successful bloggers you’ll notice they have a kind of identity, if you look at their blog design and imagery you’ll usually notice a theme, whether it’s bright and colourful or sleek and monochrome. Try to work out how you’d like to be portrayed and let your personality shine through when creating a brand identity.
Let me know if there’s anything you’d like me to cover in my #TipsTuesday posts! Did you find this post useful?