Ever wondered how I earn money through blogging? It's time for some real talk, from me to you...
Ever since I started full time blogging six months ago, the most frequently asked question I’m faced with when I tell people what I do for a living is “well, how do you earn money through blogging?!”. At first, I wasn’t sure if I was offended, I sure as hell wouldn’t ask you how big your pay cheque is or how much you earn so I was puzzled as to why people thought it was okay to ask me.
Over time I’ve come to realise that people are just curious. I would be too I suppose. The blogging world is still fairly new and some people still ask me what a blog is, so it’s no surprise that people are unsure of how it’s possible to earn money through blogging.
This year I want to focus on a lot more lifestyle content, and one of my main aims for this year was to open my blog up as more of a platform for discussion, where hopefully you’ll find some useful information, but above all of that, I wanted for us to be friends. Maybe not IRL but ‘internet friends'.
When I went through a bad breakup last year, the amount of comments and support I received was truly, truly overwhelming. I was in such a bad place, but to read all of your comments honestly gave me hope in those first few days and filled me with nothing but love.
Now it’s my turn to return the favour! I try to reply to as many comments as I possibly can as I want you to know that I take on board everything you say, I want to know what you love, what you didn’t love so much and if there’s anything you’d like to see on this blog or any advice I can give I’m all ears.
So, this post is an honest one, from me to you. I’m sure many of you know how bloggers earn money through blogging, but some of you may not. I’ll always be honest and declare my content when it’s sponsored, but at the same time, please know that even though I need money to keep myself afloat (gal can’t live on beans on toast forever, ya feel?!), I need you to know that I’ll only ever work with a brand if I believe in the brand and products. I’m so fortunate that I’ve been able to work with some amazing brands in the last four years that I’ve been blogging, and to be able to turn this into a career really is a dream come true.
HOW DO I EARN MONEY THROUGH BLOGGING?
Sponsored posts: Sponsored posts are the main income for me (for other bloggers it may vary, I have some close blogging pals who smash their affiliates every month and make an amazing fee from this!). For me, sponsored posts are more like my main income and everything else is a bonus. It’s always hard to guesstimate how much I’ll earn in a month as one month I could have six sponsored posts but then I might not have one for three months.
Even though it’s possible to earn a good amount through sponsored posts, I always try to be sensible with money as being self employed can sometimes be a scary place. Not knowing when your next payment or job is coming in makes me want to save anything I earn rather than spending it all (apparently I’ve turned into a ‘grown up’ now, LOLZ). Some brands take up to 60 days to pay too so it really does pay to be frivolous with those pennies, I keep a spreadsheet of when my payments are expected so I can try to work out a rough salary per month and chase anything outstanding.
Although I need sponsored posts to survive and make a living through my blog, I don’t ever want it to be an overload of sponsored content. I still love meeting with my girls on a weekly basis to shoot some outfit snaps and my lifestyle/advice posts are some of my favourites to write and are rarely sponsored. I’ll always produce content to the best of my ability, whether it’s sponsored or not as this blog is something that I’m incredibly proud of.
Sponsored social media posts: This kind of goes hand in hand with the last point, sponsored social media posts aren't something that happen tonnes for me but something that I do get occasionally asked to do. Sometimes a brand will just want you to post a sponsored Instagram post or other times they will want to buy a ‘package’ from you and have a blog posts, Instagram post and several tweets to get the content reaching further.
Affiliate links: Last year I signed up to Reward Style which is something that I’m super proud to be on board with. If I’m shooting an outfit post and the brands I’m wearing are on reward style then I’ll always link it through the affiliates so I make a small amount of commission on anything made (usually around 5-12%). Again, this isn’t a huge earner for me, some months it can be better than others i.e Christmas/Valentines if I’m doing gift guides etc.
I try to occasionally post my outfits onto Instagram via Like to Know it which is associated with reward style, most of the time I forget to use it.. MY BAD. I also don’t ever want my feed to just be full of affiliate links, because to me it’s more important to keep my feed ‘real’ rather than earning money from followers. Saying this, some of my pals use it so well and it doesn’t look spammy, I think it’s more me forgetting to use it (*slaps wrist).
Adverts: I don’t earn a lot of money through adverts as I’ve only just started my YouTube and haven’t signed up to them yet and through my blog it’s pennies. Back in the day when advertising was big on blogs, people used to earn a fairly decent amount through advertising and click throughs, now the pay per click is way, way lower and the market is so saturated it’s harder to actually earn through adverts.
I’m not sure if you found this post useful or if you learnt anything new. It was more of an FYI, I’m not interested in keeping secrets in this friendship, if you have any questions please ask away!