Earlier this week I attended an event with Radical Skincare, where the two founders Liz and Rachel Edlich gave a really great talk on how to achieve what you want from life. I left feeling so empowered and inspired it was an incredible feeling, I wanted to share some of the tips I learnt from the talk and also some tips that I’ve put to use myself on my blog and have paid off!
Set clear and defined goals: Know what goals you want to achieve from your blog, do you want to triple your page views? Get 10K followers on Instagram? Or get more comments and engagement on your blog? Whatever it is, make sure you’ve written down your key points of exactly what it is you want to achieve so you have a clear goal. Not all goals are related to stats and figures, maybe you want to take more time with your pictures and improve your photography or work with new brands, every goal will be specific to you and your blog.
Build a vision: At the event I built myself a ‘vision board’ of what I want from life which including lots of travel, a home to build to Rob, to do lots more creative work and DIY and to have pastel hair (eep), I have my board on my desk so that every morning I wake up and see my visions right there then I go out each day and work towards them a little bit more. No matter how big or small your vision, it all builds towards a future you want to create for yourself.
I would definitely recommend making a ‘blog vision board’ – take a Sunday afternoon to look through blogs you love, Pinterest and Instagram accounts you find inspirational, cut out pictures from your favourite magazines of brands you want to work with or content you want to cover, get some foam board or card and start creating your vision board by collating it all together and placing your board somewhere you can look at it every day to remind yourself of your goals.
Be specific with numbers and dates: When you’re defining your goals be specific with numbers and dates as it will make you more driven if you know that you want to achieve ‘x’ followers by ‘y’ date etc! Back at Christmas time I was stuck in a real blogging rut and I just wasn’t sure what my purpose was in the blogging world anymore or what I even wanted to achieve from it. I took a step back and came up with some new content and areas that I hadn’t covered on my blog before such as blog tips which have been really well received by my readers.
I also decided that I wanted to up my game on Instagram as I’ve always been a fan of beautiful photography, I would scroll through Pinterest and think ‘why can’t I create images like that’, then it struck me… ‘ I can do it’ – so then I started to really take my time with my images and think about what I wanted to post and it’s paid off. In the new year I said to Rob by the end of this year I’d like to have 15K followers on Instagram, he thought it was a fairly big goal as I only had 4K back in January, I know have 9K and am over halfway there, so anything really is possible if you put your mind to it!
Be realistic: It’s not all about stats and followers, a lot of brands these days are interested in your content, how well it’s received by your followers and how your pictures/blog layout looks. You may have 200,000 monthly views but if you’re still taking grainy pictures on a low res camera/phone it won’t cut it with some brands, so don’t feel disheartened if you’re followers aren’t what you want them to be as the tables are turning and brands aren’t always looking for impressive statistics.
That being said, don’t set yourself unrealistic goals that you will feel pressured to achieve, and a failure if you don’t achieve them. When I set my Instagram goal I thought it’s only three times what I’m on right now and that seemed fairly realistic to me, it’s proving that my goal was achievable.
Work out a plan for each goal: Write down some notes, brainstorm, or create a visual board on how to achieve your goals – however you work best, create a medium that you can work to and stick to it. Remember, you get out what you put in at the end of the day, I knew before I wasn’t putting enough time or effort into my blog and I always wondered why is wasn’t doing as well as I wanted, the bottom line was I wasn’t doing as well as I wanted.
Once I’d realised that I worked out how I wanted to approach my blog and now put 110% into it and it’s starting to pay off. If you want to up your picture game why don’t you look into doing a day photography course to get a better understanding of your camera and image composition? Or if you’re looking to grow your social channels why not email brands your coverage and make them aware of your handles in case they decide to promote on their channels? Think of what it is you want, and set realistic plans for achieving each goal.
“Believe in the unbelievable to make the impossible possible!”
How do you plan and achieve your blog goals? I hope you found this post helpful!