I started my blog whilst in my second year of uni, with next to no money, plenty of spare time on my hands and a desire to share my interests on my own part of the internet, so I created a blog. I signed up with Blogger and had a basic design, took all my pictures on my iPhone until I could afford a better camera, I’d upload my grainy images and talk about my internships, my latest bargain buy from the charity shop I was styling up or what trends I was currently loving. Fast forward three years and I have managed to buy myself a Canon 600D and invest some money into my blog for a good blog design, worked with some amazing brands and made some incredible brands along the way.
I didn’t have any money when I started a blog and you don’t need any either, to set up a blog and social media channels it’s all free. The equipment admittedly can be pricey but you don’t need the best, as long as you’re pictures are of a decent quality and the passion shows through in your writing people will follow your blog and become to love what you do. I wanted to put together some of my top tips on if you’re starting a blog, always try to keep costs to a minimum and if you’ve seen ‘X’ with the latest camera – try to find an alternative that does the job just as good for a cheaper price, or if you see ‘Y’ with the latest £36 lipstick, find that £3 version we all want to know about!
Here are my top tips on how to blog on a budget once you’ve set up your blog!…
- Source photographic props from budget stores such as IKEA, eBay, Wilkinsons and re-use in a different way to create unique looks.
- Be creative with your props i.e you don’t need a marble counter top to make pictures look pretty, I DIY’d my dresser for less than £5! Full post here…
- Do your research and hunt down the best bargain dupes. Everyone would prefer to pay £2 as opposed to £20+ for a beauty product so show us your best dupes.
- When shooting outfit posts, not every piece of your outfit needs to be brand new/expensive. Focus on one key piece such as some amazing heels but mix them with old items or inexpensive pieces.
- Think outside of the box, you don’t always have to shop on the high street or online. I often shop at bootsales/ charity shops as you can pick up unique one off pieces. Show us how you style your £2 dress in an outfit post.
- Start off with basic equipment and don’t waste money on things you don’t necessarily need. Pick up a half decent camera (or even the quality of iPhone images are fine when starting out) and build your kit up from there. You may find that you don’t enjoy blogging as much as you thought then you’ve just wasted £600 on a camera you won’t ever use again.
- Invest in the right areas and know when money is well spent. Plan your blog posts well and don’t splurge money on things just for your blog. Buy items because you’ll use them and not for the benefit of your blog; that £200 Sephora haul isn’t going to benefit anyone other than yourself. Although we love to see what products you’re buying don’t just buy it because you want to blog about it as it becomes a waste of money.
- Think about who you’re blogging for, if you’re spending £50 on the latest luxe cleanser but you’re target audience is aged 15-20, chances are their budget won’t match yours therefore it’s un-relateable. Whereas, if you’re showing them the latest £3 cleanser that you can’t live without you’ll get much more engagement in your post.
- Think of ways to can blog without spending a penny such as, show us your makeup/beauty storage, office space, room tour or give out some advice that you’ve learnt since blogging or your travel bucket list. Your posts don’t always need to include products, think outside the box and make your posts much more informal, tell us something about yourself that we didn’t already know. Everyone loves to be nosey and these types of posts always seem to go down well!
- Utilise social media, it’s free! Set up a Instagram, Facebook, Twitter, Pinterest, YouTube etc etc and promote yourself and your blog. Engage with other followers and follows brands/bloggers you love. I always find tonnes of blog inspiration on social media too so take notes for future blog ideas.
- Source a budget blog designer or learn how to code from YouTube/how to videos online and design it yourself. I was looking at blog designs before in the £700+ region, if you’re earning a great deal from blogging it’s worth the investment, but you just need a clean design which is easy to navigate and your content will speak for itself. (FYI I use Pipdig for designs and prices start from £30 which is amazing!).