Levi’s were the originals to create the ‘blue jean’ as we know it today (back in 1853 no less, can you believe it?!) and are always the classic go-to brand for a good pair of decent jeans, no matter your shape or size. As Levi’s are a heritage brand with so much history, I did some digging around and wanted to find out what Levi’s mean to you – so I took the challenge to ask some loved ones and here’s what they came back with…
My boyfriend, Rob: “Levi’s have always been a part of my life, when I was younger they were the ‘it’ jeans to have so we all saved for a pair. They are the kind of jeans you buy and still have 10 years later as they are so long lasting. I also have a Levi’s jacket (which Hayley stole for a picture above!) which is one of my favourite jackets as it’s quite classic and goes with most items in my wardrobe.”
My Grandad (how cute?!): During the 70’s Levi’s were my go-to brand, they were always such strong sturdy denim. I would definitely say that Levi’s were the leading denim brand in the 70’s as me and all my friends owned a pair. I had a tapered pair of smart jeans which I often paired with a t-shirt or shirt and my leather jacket. Back then Levi’s were fairly expensive so they we all bought them as a treat and they were seen as our best jeans.
Me: I remember the first ever pair of Levi’s I bought were Men’s ones from a bootsale for 50p when I was around 16. I loved them as they were a really light wash and super high waisted, I cut them down into shorts and they travelled on many a holiday, festival with me and I’m pretty sure I still have them kicking around somewhere!
Famous bands such as Haim and The Vaccines are also huge fans of the brand and in they talk about how they wear Levi’s on tour a lot for comfort purposes, but they also say Levi’s are the type of denim that look better with age, the more you wear them the better they look – which is something I couldn’t agree with more!
Do you own any Levi’s? Tell me what they mean to you!
This post is in collaboration with Levi’s