HOW TO APPROACH BRANDS & PR COMPANIES

This topic holds a lot of stigma in the blogging world, some agree with approaching brands and others don’t. I personally contact brands and have created many amazing opportunities for myself in doing so, I don’t see anything wrong with it – however having worked in PR too, there are certain ways to approach companies. I believe that to grow our blogs organically we need to continuous be working with new brands, networking and sourcing new content – in my eyes this isn’t something that gets handed to you but something you need to work for. Make yourself known to brands for potential collaborations and more often than not you’ll get a positive response. 

Some people prefer for brands to contact them, there is no right or wrong way when it comes to blogging or reaching out to brands it’s just finding what you’re happy with and going with it. Through my time blogging and working in PR I thought I’d put together my top tips on how to approach companies that you’d like to work with, and also how not to approach them – I hope you find this useful!


Where do I find their contact details?


Fashion Monitor and Diary Daily are great fashion and beauty sites as they give you access to contacts, events and news, however they are expensive for an individual. Most fashion/beauty businesses will use either so if you know someone who has access to them then ask if they could pass you on a contact detail. Failing that, just google search to see if that brings up any results i.e ‘PR contact for …’ – I often find it will lead you to someone who works for the brand etc that you can get in touch with.

Follow any brands that you are looking to approach on social media, sometimes brands have their own PR team account on social channels such as Twittier i.e @RiverIslandPR or @NewLookPRTeam etc. Brands sometimes tweet if they’re looking for new bloggers to work with etc so search popular hashtags such as #Bbloggers (beauty bloggers) or #Fblogger (fashion bloggers) to keep up with brand requests. Often on a brand’s website they will often have a PR email, search under ‘Contact’, ‘PR’, ‘Bloggers’ – if you can’t find an appropriate email then politely tweet them asking who the best person to contact regarding a PR/blogger inquiry would be as you’d love to work with them.


What do I say?


Always start the email by giving a brief overview of yourself and your blog, ‘brief’ being the key word here as PR’s are extremely busy so it’s key to get to the point and not waffle on as they are more likely to just delete the email. Add in any key highlights such as any awards your blog has been nominated for/won, any great brands that you have previously worked with, an overview of your followers/page views, how long you’ve been blogging for etc.

Then move on to why you love the brand, mention any products that you have tried of theirs and loved or products that you have heard great things about. Avoid sending shopping lists as it’s just inappropriate, if you’ve never worked with a brand before and you send over a list of 5 products you want to try, chances are they’re just going to delete the email and not reply. 

The key is to build relationships with brands and PR’s, if you approach them and they want to work with you, they may send you 1 or 2 products to try out, you can then give them a whirl, see how you like them and write about them on your blog then in return the PR will see if the post was to their standards and if so, you’ve secured the basis for a long term relationship with the brand who hopefully you will work with regularly.


What if they say they don’t want to work with me?


If a company comes back and says they can’t work with you, don’t feel disheartened straight away. I know it’s hard to hear but remember how many bloggers brands get contacting them every single day! It may be that they have a fixed bloggers list that they work with and can’t add anyone else to it right now, they might feel that your blog aesthetic isn’t quite in line with the brand you were inquiring about – it could be so many different reasons. If this does happen, just continue to work hard on your blog growing your audience and producing great content. A lot of the time brands will keep an eye on the progress of your blog then get back in touch when it’s suitable to work together.

Do’s:


– Include links to your website and social channels (I can’t tell you the amount of emails received without a blog link. A lot of the time PR companies don’t have time to search for your blog/social media so make it easy for them and link everything you want them to look at.)

– Sell yourself, think of it almost as if you’re writing a CV. Include an overview of your blog highlights and achievements so brands will want to work with you.


Dont’s:


– Send blanket emails to a tonne of brands! If you’re going to contact 20 brands then write each email out separetly so you are addressing each brand individually and you can make it personal.)

– Expect anything – don’t email to expect something in return. Some brands just like the fact that you have introduced yourself and your blog, they may add you to their mailing list/blogger outreach but might not necessarily send you samples. Remember it’s about building relationships not free products.

– Just approach companies for the sake of it, if you have a genuine interest in the brand and would purchase their products yourself then get in touch.

– Feel like you shouldn’t email if you want to, most PR’s will be thrilled that you’ve got in touch. They don’t always have time to search for new bloggers and if they love your blog they will be glad you got in touch and introduced yourself! πŸ™‚

Please let me know if you found this post useful and if you’d like to see more posts like it! πŸ™‚

 photo twittericonfrock_zps49aabb71.png  photo frockfacebookicon_zps70df8536.png  photo frockfacebookicon_zps70df8536.png  photo bloglovin_zpscbd9848b.png

32 Comments

  1. Sophie L Farrell 15th March 2015 / 4:20 pm

    This is a great post! It's helped me a lot! I have never contacted any brands or PR companies before but I might give it ago!
    Sophie
    sophielfarrell.blogspot.co.uk

    • Hayley Rubery 22nd March 2015 / 12:23 pm

      I'm so glad to hear that Sophie! πŸ™‚ You definitely should, you have nothing to loose! x

  2. CowHeartGirl 15th March 2015 / 4:22 pm

    Hi Hayley,

    Just looking for some advice as to how much traffic you blog needs to be getting for brands to consider you worth working with.

    I know this will be different for each brand, but at the moment my following is very small. I am working hard to grow slowly but surely but do think working with a brand would also help. What kind of traffic levels (as a rough idea) do bloggers who are new to the scene need to be generating before they start contacting brands?

    This post was very helpful to understand how to go about it!

    Beth xx

    • Hayley Rubery 22nd March 2015 / 12:25 pm

      Hi Beth,

      Thanks so much for taking time to leave a comment and I'm glad you found this post useful. It's so varied it's hard to say, a lot of the time it's not always numbers that matter – a lot of brands look for interaction levels or the quality of your pictures.

      I would just carry on working on your blog until you feel that you're ready as a person and your blog is ready to reach out πŸ™‚ There is no right or wrong time it's just when you feel comfortable!

      Hayley x

    • Hayley Rubery 22nd March 2015 / 12:25 pm

      Glad to hear that Millie – thank you πŸ™‚ x

  3. Lily 15th March 2015 / 5:02 pm

    Great tips. I have been looking for a post like this for a while x

    pintsizedbeauty.blogspot.co.uk

    • Hayley Rubery 22nd March 2015 / 12:25 pm

      Ah I'm so glad to hear that Lily – thank you for your kind words πŸ™‚ x

  4. Jackie 15th March 2015 / 6:12 pm

    This was vey helpful and I've been planning on starting but I'm still a little intimidated. I'll make sure to keep these in mind though.

    Jackie | fashionxfairytale | bloglovin' |

    • Hayley Rubery 22nd March 2015 / 12:26 pm

      So glad to hear that Jackie! πŸ™‚ Don't feel intimidated, most companies will be glad you got in touch and you have nothing to loose! x

  5. jenna cantillion 15th March 2015 / 8:29 pm

    I love this post! I'm fairly new to blogging so I might wait a while before approaching PR companies.

    Jenna | jennaloves3.blogspot.co.uk

    • Hayley Rubery 22nd March 2015 / 12:26 pm

      So glad to hear that Jenna, thank you! Definitely approach them when you feel comfortable πŸ™‚ x

    • Hayley Rubery 22nd March 2015 / 12:27 pm

      Thank you – so nice to hear that you agree too πŸ™‚ x

  6. Claudia Zhu 17th March 2015 / 10:55 pm

    Thank you for the tips! How long should we wait until we send emails to the brands? I've been blogging for 2 months, it's probably too early but I would like to know when the appropriate time is. Also, how much blog traffic should we have? Thank you <3

    http://toomanybiases.blogspot.pt

    • Hayley Rubery 22nd March 2015 / 12:29 pm

      Hi Claudia,

      It's one of those things where there isn't really a time scale that you can put to it, I would just recommend to contact brands when you feel your blog and you're ready in yourself. You don't have anything to loose but if you feel your blog is too new then just keep on what you're doing and get in touch in a couple of months time πŸ™‚ x

  7. Sarah Thain 23rd March 2015 / 4:42 pm

    As a PR/outreacher, I always love to see a personalised email, a passion/interest for the brand coming across and also an idea of what kind of feature(s) you're planning (but like you said, NEVER a big shopping list).

    Great post, Hayley πŸ™‚

    Sarah | Sequin This

  8. amanda 1st April 2015 / 1:05 am

    I totally agree with this post! Working in PR, you need to see the client sell themselves quickly and professionally. Give the top details in a short summary and what your future plan would be. Great recap!

    http://www.amandaplzzz.blogspot.com

  9. Kani Musa 20th January 2016 / 9:22 am

    This was so helpful… It’s simple and straight to the point. Thank you for sharing

  10. Faz 14th September 2016 / 4:10 pm

    Came across this post in my research and I’m so pleased I did! Although the approach to blogging for womens fashion/beauty is quite different to mens, there are so many useful recommendations in this article that i’ve already started to implement. Thanks you!

  11. Jesse Hazen 11th January 2017 / 5:29 am

    Thanks for sharing, great tips! πŸ™‚

  12. Debbie 30th January 2017 / 6:58 am

    Hi Hayley, this is just the post I’ve been looking for. I’ve been blogging for three years and feel ready to take my blog to the next level now. I have been advised to contact PR companies, but had no idea of the do’s and don’t’s. Suddenly my mind has gone blank of companies I would like to work with! I will take a deep breath and follow your advice.

    xx

  13. Olivia Marks 24th March 2017 / 1:18 pm

    This was actually one of the most helpful blog posts I’ve ever read, it’s great to hear some advice from somebody who has worked in PR before. Will definitely be using dome of these tips.
    Liv x

  14. Sadia 15th April 2017 / 2:56 pm

    Hi Hayley, Thanks a lot for taking the time out to do this post for us newbies!! I found it very useful! Just a quick question, do I need permission from the product seller / restaurant owner prior to featuring their products / food and since the sample sending is not feasible in the food business, how would I monetized my post. I run a fairly ne and small food blog and writing about a restaurant experience in my coming post.

Leave a Reply

Your email address will not be published. Required fields are marked *