Some exciting news to share with you all in today’s post: British Airways & ASOS have partnered together to bring you their new online partnership ‘Hey there jet-setter’. What is this awesome partnership I hear you ask? Well, British Airways & ASOS have created a new inspirational tool designed to help you choose your holiday – using ASOS products to guide you to your ultimate holiday destination… genius, right?

From now until September the destination guide will display ASOS holiday collections, after you’ve selected your top five items the site will suggest a British Airways top style destination based on the choices of products you selected. This year I’m hoping to do a lot more travel and lifestyle focused blog posts and thought this collaboration would be the perfect way to kick-start that!

I really like the idea of a top UK airline partnering with one of my favourite fashion brands to bring you something a little different! I’ve never seen anything like this before and think it’s a great idea if you’re stuck on deciding where to jet off to this year. Destinations suggested include a range of chic locations such as Paris, New York (best fashion capitals everrrrrr!?), Stockholm and Cape Town! Who’d of thought our style in clothes could lead us to a dream holiday destination, eh?

I’d love to hear which destination was selected for you!

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  1. Aerie Berrie 2nd June 2014 / 2:20 pm

    this is so clever! x

    Tuberose Angelica Jo Malone Cologne Intense

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