(Brands participating: Next, Claire’s Accessories, Russell & Bromley, Birchbox, Green & Blacks, Propercorn, Motel Rocks Vintage, Debenhams, Laura Mercier, Vidal Sassoon, Opening Ceremony & more!)

During LFW I visited The Apartment several times – a concept thought up by blogger genius  Abimarvel. The Apartment was based central in Covent Garden and collaborated with top fashion and beauty brands such as Next, Claire’s Accessories, Birchbox and so many more! Abi wants The Apartment to have a cosy home feel for all bloggers to use as a base during fashion week, you can go there pick an outfit, get your hair & make up done, get fed and watered then hit the shows!

Whilst as The Apartment I made up my own Birchbox which was great fun, I also customised a vintage clutch bag with Motel Rocks and talked with Debenhams about their AW collections. They had tablets set up for bloggers to catch up on their posts during fashion week and Pizza Express was suppling all food for the bloggers. 

It was so great to visit The Apartment this season and to see some of my favourite bloggers, it really does feel like home and the concept is a great idea! Goodbye to this fashion week and roll on the next one! 🙂




  1. Emma B 20th September 2013 / 9:18 pm

    Wow that sounds like a great place to recharge and chill before rushing around x


  2. Sara T 20th September 2013 / 11:29 pm

    I'd kill for a bath of Propercorn, I'm obsessed with the stuff.

  3. Lucy Loves To Blog 22nd September 2013 / 11:10 am

    Wow! This looks amazing Hayley and it sounds like you had an amazing time 🙂 xx

  4. Debs 28th September 2013 / 11:11 am

    The Apartment looks great. Sad I missed LFW this season as I was abroad x

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